Basic Internet Marketing


This course is designed to train business owners and beginners alike in the basic skills for marketing online. Traditional marketing still serves its purpose – but with the increase in global business, internet marketing is crucial to extending your reach.

This course will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy;  influence and engage users in the online space;  get started with search engine optimisation (SEO); use online advertising as a tool to boost results and to make use of metrics and reporting.

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course Outline:

Session One: Course Overview

Session Two: What is Internet Marketing?

Session Three: Creating an Internet Marketing Plan

Session Four: Extending Your Influence

Session Five: E-mail Marketing

Session Six: Search Engine Optimization (SEO)

Session Seven: Advertising Online

Recommended Reading List

Post-Course Assessment

Personal Action Plan