Branding: Creating and Managing Your Corporate Brand
$49.00
A good brand is much more than an attractive image combined with some witty type. It must reflect the heart and soul of a company’s product or service and offer a promise the business can live up to. This training course covers the basics of branding, getting participants on the road to creating a perfect brand.
Description
Course Outline:
Session One: Course Overview
Session Two: Defining Branding
Session Three: What Are You All About?
Session Four: Creating a Mission
Session Five: Creating a Vision of the Future
Session Six: Positioning Your Brand
Session Seven: Developing Your Style
Session Eight: Developing a Brand Name and Slogan
Session Nine: Creating a Visual Identity
Session Ten: Living Your Brand
Session Eleven: Connecting with Customers
Session Twelve: Launching Your Brand
Session Thirteen: Taking Your Brand’s Pulse
Session Fourteen: Performing a SWOT Analysis
Session Fifteen: Measuring Brand Health with a Balanced Scorecard
Session Sixteen: Middleton’s Brand Matrix
Session Seventeen: Interpreting Evaluation Results
Session Eighteen: Keeping the Brand Alive
Session Nineteen: Going Beyond the Brand
Recommended Reading List
Post-Course Assessment
Personal Action Plan
