Building a Brand on Social Media
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
This course Building a Brand on Social Media training package is an essential addition to your internet marketing and social media course offerings. We’ve designed an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.
Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.
Session One: Course Overview
Session Two: Defining the Terms
Session Three: Building Your Social Media Branding Strategy
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
Session Six: Creating Brand-Focused Messages
Session Seven: Building Customer Trust
Session Eight: Developing a Communication Strategy
Session Nine: Reviewing and Revising
Recommended Reading List
Personal Action Plan