Building a Brand on Social Media


Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

This course Building a Brand on Social Media training package is an essential addition to your internet marketing and social media course offerings. We’ve designed an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.

Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.

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Course Outline:

Session One: Course Overview

Session Two: Defining the Terms

Session Three: Building Your Social Media Branding Strategy

Session Four: Identifying Your Social Media Audience

Session Five: The Key Social Media Platforms

Session Six: Creating Brand-Focused Messages

Session Seven: Building Customer Trust

Session Eight: Developing a Communication Strategy

Session Nine: Reviewing and Revising

Recommended Reading List

Post-Course Assessment

Personal Action Plan