Communications for Small Business Owners


This course includes information on developing and conveying a compelling message through various channels, including traditional and social media. It covers everything that small business owners need to know about getting their message out there. Focusing on communicating with existing and potential customers, is an essential skill that will help boost the number of customers and profits.

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course Outline:

Session One: Course Overview

Session Two: Key Communication Components

Session Three: The Building Blocks

Session Four: Your Communications Plan

Session Five: The Five C’s of a Successful Message

Session Six: Communication Strategies

Session Seven: Sharing Information Through Media Releases

Session Eight: Communicating Online

Session nine: Using Stories to Communicate

Session Ten: Polishers and Time Savers

Session Eleven: Enhancing Your Results

Session Twelve: Maintaining Your Message in Crisis

Recommended Reading List

Post-Course Assessment

Personal Action Plan