Creating A Google AdWords Campaign


The training materials for this course are designed for small business owners to learn basic techniques for setting up and understanding how to capitalise on Google AdWords and pay-per-click (PPC) advertising. This one- day training course will teach participants how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Students can immediately apply what they learn and get started with their own AdWords campaign. Google AdWords PPC

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course Outline:

Session One: Course Overview

Session Two: Understanding AdWords Lingo

Session Three: Creating an AdWords Strategy

Session Four: Creating a PPC Campaign

Session Five: Designing Your Ads

Session Six: Looking at Success

Recommended Reading List

Post-Course Assessment

Personal Action Plan