Creating A Google AdWords Campaign
$49.00
The training materials for this course are designed for small business owners to learn basic techniques for setting up and understanding how to capitalise on Google AdWords and pay-per-click (PPC) advertising. This one- day training course will teach participants how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Students can immediately apply what they learn and get started with their own AdWords campaign. Google AdWords PPC
Description
Course Outline:
Session One: Course Overview
Session Two: Understanding AdWords Lingo
Session Three: Creating an AdWords Strategy
Session Four: Creating a PPC Campaign
Session Five: Designing Your Ads
Session Six: Looking at Success
Recommended Reading List
Post-Course Assessment
Personal Action Plan
