CRM: Introduction To Customer Relationship Management
$49.00
This course will introduce the different facets of Customer Relationship Management (CRM). Our course will also help students to identify who their customers really are, analyze the key components of CRM, and understand how it can potentially integrate with their organization.
Description
Course Outline:
Session One: Course Overview
Session Two: Customer Relationship Management
Session Three: What CRM Is and Who It Serves
Session Four: Checklist for Success
Session Five: Requirement-Driven Product Selection
Session Six: Considerations in Tool Selection
Session Seven: Strategies for Customer Retention
Session Eight: Building the Future
Session Nine: Homegrown vs. Application Service Provider
Session Ten: The Development Team
Session Eleven: Evaluating and Reviewing Your Program
Recommended Reading List
Post-Course Assessment
Personal Action Plan
