Entrepreneurship 101
$49.00
Start your entrepreneurial journey on the right foot with Entrepreneurship 101. This comprehensive course teaches the basics of entrepreneurship, covering topics that include:
- Entrepreneurial self-assessment
- Where to find business ideas and how to know if they are good ones
- Developing product ideas and creating value propositions
- Identifying your target market and customers
- The basics of finance, including how to develop solid financial projections and where to find business funding
- Business ownership options, such as sole proprietorships, franchising, and existing business purchases
- Creating a business plan, executive summary, pitch deck, 30-second pitch, and white paper
- How to protect your intellectual property
- The six P’s of marketing
- Leveraging social media
- The basics of branding
- Launching a business and keeping it moving
- Being an entrepreneurial leader
Description
Course outline
Session One: Course Overview
Session Two: What It Takes to Make It
Session Three: Resources to Consider
Session Four: Laying the Groundwork
Session Five: Building On Your Business Idea
Session Six: Business Ownership Options
Session Seven: Key Documents to Prepare
Session Eight: Gathering Funding
Session Nine: Developing Your Product
Session Ten: Creating a Sales and Marketing Strategy
Session Eleven: Branding 101
Session Twelve: Setting Up Your Office
Session Thirteen: Launching the Business
Session Fourteen: Keeping the Business Moving
Session Fifteen: Being an Entrepreneurial Leader
Session Sixteen: Bringing It All Together
Recommended Reading List
Post-Course Assessment
Personal Action Plan
