Entrepreneurship 101


Start your entrepreneurial journey on the right foot with Entrepreneurship 101. This comprehensive course teaches the basics of entrepreneurship, covering topics that include:

  • Entrepreneurial self-assessment
  • Where to find business ideas and how to know if they are good ones
  • Developing product ideas and creating value propositions
  • Identifying your target market and customers
  • The basics of finance, including how to develop solid financial projections and where to find business funding
  • Business ownership options, such as sole proprietorships, franchising, and existing business purchases
  • Creating a business plan, executive summary, pitch deck, 30-second pitch, and white paper
  • How to protect your intellectual property
  • The six P’s of marketing
  • Leveraging social media
  • The basics of branding
  • Launching a business and keeping it moving
  • Being an entrepreneurial leader

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course outline

Session One: Course Overview

Session Two: What It Takes to Make It

Session Three: Resources to Consider

Session Four: Laying the Groundwork

Session Five: Building On Your Business Idea

Session Six: Business Ownership Options

Session Seven: Key Documents to Prepare

Session Eight: Gathering Funding

Session Nine: Developing Your Product

Session Ten: Creating a Sales and Marketing Strategy

Session Eleven: Branding 101

Session Twelve: Setting Up Your Office

Session Thirteen: Launching the Business

Session Fourteen: Keeping the Business Moving

Session Fifteen: Being an Entrepreneurial Leader

Session Sixteen: Bringing It All Together

Recommended Reading List

Post-Course Assessment

Personal Action Plan