Growth Hacking


The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills, and systems of its own.

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Course Outline:

Session One: Course Overview

Session Two: Learning the Mindset

Session Three: Framing the Need

Session Four: Making the Match

Session Five: Going Live

Session Six: Maximizing Results

Session Seven: Optimizing and Moving Forward

Personal Action Plan

Recommended Reading List

Post-Course Assessment