Introduction to Email Marketing


Knowing how to promote using e-mail is essential for marketers, small business owners, coaches, and consultants. In this two-day workshop, learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support an overall marketing strategy.

Introduction to E-Mail Marketing is an interactive program that covers the Who, What, When, Why, and How of a successful e-mail marketing campaign.

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course Outline:

Session One: Course Overview

Session Two: Getting to Know E-mail Marketing

Session Three: Setting Up Your Audience

Session Four: The Tools

Session Five: Designing Your Campaign Strategy

Session Six: Crafting Messages for Each Campaign

Session Seven: Good Habits Get Optimal Results

Session Eight: What to Write

Session Nine: Subject Lines and Action Calls

Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted

Session Eleven: Test Driving

Recommended Reading List

Post-Course Assessment

Personal Action Plan