Introduction to Email Marketing
Knowing how to promote using e-mail is essential for marketers, small business owners, coaches, and consultants. In this two-day workshop, learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support an overall marketing strategy.
Introduction to E-Mail Marketing is an interactive program that covers the Who, What, When, Why, and How of a successful e-mail marketing campaign.
Session One: Course Overview
Session Two: Getting to Know E-mail Marketing
Session Three: Setting Up Your Audience
Session Four: The Tools
Session Five: Designing Your Campaign Strategy
Session Six: Crafting Messages for Each Campaign
Session Seven: Good Habits Get Optimal Results
Session Eight: What to Write
Session Nine: Subject Lines and Action Calls
Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted
Session Eleven: Test Driving
Recommended Reading List
Personal Action Plan