Marketing for Small Businesses


Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces

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Course Outline:

How to Use This Guide

Session One: Course Overview

Session Two: Marketing for Small Business

Session Three: Elements of a Successful Marketing Message

Session Four: The Marketing Cycle in Small Business

Session Five: Identifying Marketing Strategies

Session Six: Implementing Your Plan

Session Seven: Internet Marketing Basics

Recommended Reading List

Post-Course Assessment

Personal Action Plan