Social Media and Your Business

In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.

Topics covered in Social Media Marketing Skills include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.