Social Media and Your Business


In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.

Topics covered in Social Media Marketing Skills include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course outline

Session One: Course Overview

Session Two: Getting Started

Session Three: Understanding the Marketing Mix

Session Four: Developing a Social Media Plan

Session Five: Building Your Social Media Team

Session Six: Using Social Media to Build Internal Communities

Session Seven: Analyzing Your Impact with Metrics

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

Session Ten: Using Facebook

Session Eleven: Using LinkedIn

Session Twelve: Using Twitter

Session Thirteen: Building a Blog

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

Recommended Reading List

Post-Course Assessment

Personal Action Plan