Story Marketing for Small Businesses


Story Marketing is the process of attracting and engaging customers through narrative: their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life.

This course highlights the essentials for your small business: How to write and refine your own tale for marketing to your target audience.

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course Outline:

Session One: Course Overview

Session Two: Story Marketing Toolkit

Session Three: Storytelling Essentials

Session Four: Connecting with Customers

Session Five: Refining Your Brand

Session Six: Building Your Story

Session Seven: Polishing Your Story

Personal Action Plan

Course Summary

Recommended Reading List

Post-Course Assessment