Story Marketing for Small Businesses
Story Marketing is the process of attracting and engaging customers through narrative: their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life.
This course highlights the essentials for your small business: How to write and refine your own tale for marketing to your target audience.
Session One: Course Overview
Session Two: Story Marketing Toolkit
Session Three: Storytelling Essentials
Session Four: Connecting with Customers
Session Five: Refining Your Brand
Session Six: Building Your Story
Session Seven: Polishing Your Story
Personal Action Plan
Recommended Reading List