Trade Shows: Getting the Most Out Of Your Experience


This course guides trade show vendors through successfully preparing for and attending a trade show.

The seven sessions in this course contain activities woven throughout that build upon the lessons. Some of the topics include attendees, knowing why you are there, making good impressions, promotions, prospecting, and after the show.

  • Visa Card
  • MasterCard
  • American Express
  • Discover Card
  • PayPal


Course Outline:

Session One: Course Overview

Session Two: Lay of the Land

Session Three: Setting Trade Show Goals

Session Four: Before the Trade Show

Session Five: During the Trade Show

Session Six: Prospecting

Session Seven: After the Show

Recommended Reading List

Post-Course Assessment

Personal Action Plan