Trade Shows: Getting the Most Out Of Your Experience
This course guides trade show vendors through successfully preparing for and attending a trade show.
The seven sessions in this course contain activities woven throughout that build upon the lessons. Some of the topics include attendees, knowing why you are there, making good impressions, promotions, prospecting, and after the show.
Session One: Course Overview
Session Two: Lay of the Land
Session Three: Setting Trade Show Goals
Session Four: Before the Trade Show
Session Five: During the Trade Show
Session Six: Prospecting
Session Seven: After the Show
Recommended Reading List
Personal Action Plan