Working with the Media


Working with the Media: Creating a positive working relationship, gives students the foundation they will need to interact in a meaningful way with members of the media.

Over this course, students will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.

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Course outline

Session One: Course Overview

Session Two: Being Interviewed

Session Three: Providing Information to the Media

Session Four: Developing a Media Package

Session Five: Press Releases

Session Six: Developing Media Relationships

Recommended Reading List

Post-Course Assessment

Personal Action Plan