Working with the Media
$49.00
Working with the Media: Creating a positive working relationship, gives students the foundation they will need to interact in a meaningful way with members of the media.
Over this course, students will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.
Description
Course outline
Session One: Course Overview
Session Two: Being Interviewed
Session Three: Providing Information to the Media
Session Four: Developing a Media Package
Session Five: Press Releases
Session Six: Developing Media Relationships
Recommended Reading List
Post-Course Assessment
Personal Action Plan
