Sales Management Program

The LGS Online Academy sales management
program gives sales managers and those aspiring to enter sales management a complete framework, essential skills, and practical tools to build, coach, and lead a high-performing sales team.

Course Features
  • 100+ hours of course instruction
  • Individual Pathway Development Coaching
  • 24/7 Ongoing Course Support
  • Full lifetime membership to LGS Restart Community
  • Access on computer, laptop, mobile, tablet
  • Certificate of Business in Sales Management

What you’ll learn

LGS Restart program adds business skills and knowledge in the various facets of sales management, opening new doors for you to pursue entrepreneurial ventures or a career in sales.

Our combination of sales courses, ranging from relationship building to customer relationship management, will broaden your skill set and put you in the position to win in whatever venture you choose

This course will introduce the different facets of CRM and identify who the customers really are. It will also analyze the key components of CRM and explore how it can be integrated within an organization. As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need
to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

Learning Objectives

Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
Analyze the different components of a CRM plan
Develop a checklist for readiness and success in CRM
Describe how CRM creates value for organizations and customers
Consider developmental roles that have the greatest impact on CRM

If you are like most sales professionals, you are always looking for ways to overcome customer objections and close the sale. This course will help you to work through objectives effectively. We will help you plan and prepare for objections so that you can address customer concerns, reduce the number of objections you encounter, and improve your averages at closing sales.

Learning Objectives

Identify the steps you can take to build your credibility
Identify the objections that you encounter most frequently
Develop appropriate responses when prospective buyers throw you a curve
Learn ways to disarm objections with proven rebuttals that get the sale back on track
Learn how to recognize when a prospect is ready to buy
Identify how working with your sales team can help you succeed

Are you able to use your body language to your full advantage? There are many kinds of non-verbal messages that you can send with your body to help people understand you and want to listen to you.

Learning Objectives

Apply your knowledge of body language to improve communication
Understand the impact of space in a conversation
Understand the nuances of body language from a range of areas including your face, hands, arms, legs, and posture
Use mirroring and matching techniques to build rapport
Shake hands with confidence
Dress for success

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media into how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

Learning Objectives

Describe the attributes of social selling
Explore how social selling can generate results for your small business
Apply social selling strategies to create relevance in social media
Understand the power of leveraging different social media platforms in social selling
Measure your social selling results

It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high-pressure, joke-telling salesperson has disappeared. In his place is a new generation of sales professionals: highly trained and well-groomed, with the characteristics of honesty, trustworthiness, and competence. Today’s top salespeople are in the business of identifying needs and persuading potential customers to respond favorably to an idea that will result in mutual satisfaction for both the buyer and the seller. They do this in a way that puts the customer first, fully knowing that when they meet the customers’ needs, sales will follow.

Learning Objectives

Explain and apply concepts of customer-focused selling
Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there
Apply success techniques to get the most out of your work
Understand productivity techniques to maximize your use of time
Identify ways to find new clients and network effectively

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay-per-click advertising, and more.

Learning Objectives

Determine how your Internet marketing strategy fits with your overall marketing plan
Apply techniques to influence and engage your target market
Weigh the value of using a distribution service for e-mail marketing campaigns
Get started with search engine optimization
Use online advertising to boost your marketing results
Adjust your Internet marketing plan based on metrics and reporting

No one questions that making friends is a good thing. In this course, you are going to discover that the business of business is making friends, and the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.

Learning Objectives

Discover the benefits of developing a support network of connections
Understand how building relationships can help you develop your business base
Learn how to apply communication techniques to build your network
Identify the key elements in strong working relationships, and how you might put more of these elements in your working
Recognize the key interpersonal skills and practice using them

Your brand is the vehicle that propels your product or service into your customers’ lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand. The first half of the course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you
communicate your expectations to a professional designer. The second half will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.

Learning Objectives

Define what a brand is (particularly a strong brand) and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, the features of those products, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results

Managing the virtual workplace isn’t as scary as it sounds. A lot of the basics of management (including communicating with others, managing performance, building teams, and leading meetings) are the same. This course will cover the differences and give you the skills that you need to successfully lead the virtual workplace.

Learning Objectives

Explain the differences between virtual and in-person presentations
Outline the major challenges (presenter, presentation, and technical) with virtual presentations
Recognize the strengths, weaknesses, and standout features of popular virtual presentation platforms (Zoom, MS Teams,
GoToMeeting, and Google Meet) and how to set up an account on the platforms.
Integrate solutions to virtual presentation challenges in your own delivery of virtual presentations

This program requires students to select 2 electives from the course list.

Students will be required to complete a case study of their choice. They will be required to submit their case study in MLA format bringing their knowledge from the program to a case study. This is a Pass/Fail course.

LGS Restart Programs

Considering a different specialty? Below are a couple of the popular programs in the LGS Restart program.

Business Operations Management
Human Resources Management

Training You’ll Love.
Together let’s reach new heights!

When you join The LGS Restart experience it’s not just a school but a community committed to helping you succeed