Small Business Management Program
The Small Business Management Program gives managers, entrepreneurs, and those aspiring to start a business a complete framework, essential skills, and practical tools to plan, build and operate a business.
- 100+ Hours of Course Instruction
- Individual Pathway Development Coaching
- 24/7 Ongoing Support
- Full lifetime Membership to LGS Restart Community
- Access on mobile, Computer, Laptop, and tablet
- Certificate of Business in Small Business Management
What you’ll learn
LGS Restart program adds business skills and knowledge in the various facets of business management, opening new doors for you to pursue entrepreneurial ventures or manage a business.
Our combination of management courses, ranging from human resources to accounting to branding development, will broaden your skill set and put you in the position to win in whatever venture you choose
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and reach into the future. The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a
corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and apply. This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.
Apply the best methods for creating, leading, and managing your own business
Establish an organizational framework through operations, finance, and leadership
Set up an effective and efficient system for hiring, retaining, and succession planning
Start researching and designing your strategic plan
Describe the essential elements of marketing, sales, and your company brand
Apply financial and accounting terms correctly
Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big businesses in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
Identify the steps you can take to build your credibility
Identify the objections that you encounter most frequently
Develop appropriate responses when prospective buyers throw you a curve
Learn ways to disarm objections with proven rebuttals that get the sale back on track
Learn how to recognize when a prospect is ready to buy
Identify how working with your sales team can help you succeed
Risk management has long been a key part of project management and it has also become an increasingly important part of organizational best practices. Corporations have realized that effective risk management can not only reduce the negative impact of crises; it can provide real benefits and cost savings. The risk management framework provided in this course is
flexible enough for any organization. You can apply it to a single project, or a department, or use it as a basis for an enterprise-wide
risk management program.
Define risk and risk management
Describe the COSO ERM cube and ISO 31000
Establish a risk management context
Describe the 7 R’s and 4 T’s that form the framework of risk management activities
Design and complete a basic risk assessment
Determine the appropriate response to risks and create a plan for those responses
Describe the key components of reporting, monitoring, and evaluation of a risk management program
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.
This course will get you started on the road to creating a perfect brand. The first half of the course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second half will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.
Define what a brand is (particularly a strong brand) and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, the features of those products, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results
The supply chain is a crucial part of any business’s success. Optimizing the flow of products and services as they are planned, sourced, made, delivered, and returned can give your business an extra competitive edge. This course will introduce you to the basic concepts of supply chain management, including the basic flow, core models, supply chain drivers, key metrics, benchmarking techniques, and ideas for taking your supply chain to the next level.
Define supply chain management and logistics
Explain the vertical integration and virtual integration models
Understand the stages in the basic supply chain flow
Identify participants in the supply chain
Recognize supply chain drivers and ways to optimize them
Align supply chain strategy with business strategy
Determine what metrics to track and how to benchmark the related data
Troubleshoot basic supply chain problems
Identify ways to develop your supply chain, such as using third-party logistics providers (3PL’s), insourcing processes,
Developing sustainable and eco-friendly strategies, leveraging process improvement strategies, and adopting new techniques
Many of us flinch when we hear terms like depreciation, cash flow, balance sheet, and (worst of all!) budgets. However, these are all important concepts to understand if you’re going to succeed in today’s business world, particularly as a supervisor. Even better, financial terms are not as scary as they seem!
Describe the art of finance and financial management
Explain key financial terms
Determine your role in company finances
Find the rules and regulations for your area and industry
Discuss various types of financial reports, including income statements, balance sheets, cash flow statements, and
statements of retained earnings
Explain how a chart of accounts is created
Tell the difference between cash and accrual accounting
Explain single-entry and double-entry bookkeeping
Differentiate between debits and credits
Identify and analyze important financial data
Make financial decisions
Read annual reports
Recognize different types of organizational financial plans
Explain what budgets are and how to prepare them
The new economy calls for a new way of attracting customers and sales. Growth hacking is a system of rapid growth for start-up companies, with the goal of sharing a message and making a sale. This course will teach you how to tap into this method, learning how to create your own growth hacking plan.
Identify the growth hacking mindset
Recognize the differences between growth hacking and marketing.
Identify the customer need your business can fill
Create and implement product placement and services to fit the need
Learn and practice techniques of growth hacking
Review and practice growth marketing strategies
Identify the essentials of conversion and optimization
Create your own growth hacking plan
The Internet has changed the way that we work, live, shop, and play. You can take advantage of this new way of doing business whether you want to set up a part-time venture or create the next million-dollar enterprise. This course will give you everything that you need to build a successful online business.
Define what an online business is
Identify opportunities for an online business
Find resources to support your business
Create a business strategy that includes a business plan, budget, and marketing plan
Begin setting up a website, mobile presence, and storefront with e-commerce support
Decide whether or not your online business can benefit from joining an online marketplace
Market your online business using social media and the Internet
Intrapreneurship has been described as a great way to make beneficial changes to your organization. People can choose to continue with the status quo, or they can work to make a difference in the lives of themselves and others within the company. Who wants to feel empowered and recognized for their innovative and creative ideas? Who wants to make a difference? If you answered yes to these questions, then this course will help you become energized and ready to push your ideas forward. After you complete this course, you will have ways to get started and implement your plans.
Understand the importance of intrapreneurship in today’s economy
Identify the characteristics of an intrapreneur and assess your own strengths
Create an intrapreneurial team within your organization
Understand the process of intrapreneurship
Develop a new product or process idea
Understand the importance of a sales strategy
Create a start-up financial statement
Becoming a Leader with Integrity offers an inspiring, motivating, and engaging way to inspire your employees, helping to transform them to achieve performance beyond expectations, and inspiring them to lead teams more effectively. An organization with integrity is also a more profitable one, so using this course to bring authenticity and honesty into the conversation not only empowers employees to unleash their potential but also makes your business more profitable in the long-term, too.
Understand why integrity makes a powerful, lasting impact
Recognize and use the four ‘I’s of transformational leadership
Practice better self-leadership
Measure and develop your authenticity and transformational leadership
Develop charismatic behaviors and improve your skills of persuasion
Learn how to transform others
Students are required to choose and complete 2 electives in this program.
Students will be required to complete a case study of their choice. They will be required to submit their case study in MLA format bringing their knowledge from the program to a case study. This is a Pass/Fail course.
LGS Restart Programs
Considering a different specialty? Below are a couple of the popular programs in the LGS Restart program.
Training You’ll Love.
Together let’s reach new heights!
When you join The LGS Restart experience it’s not just a school but a community committed to helping you succeed.